Tour operators last week issued dire warnings of the impact that cheap
flights would have on the tourism industry in Cyprus, saying they were only good
for people renting expat properties and tourists travelling to the north.
Taking a closer look at the gripes, however, one thing becomes clear. Cheap
flights are certainly bad news for tour operators, undercutting the savings
offered by the traditional package holiday. They are also bad news for hotels,
who have traditionally relied on guaranteed block bookings from the tour
operators selling all-inclusive packages.
For hotels, it means adapting to a new reality, but the future need not be as
bleak as it is portrayed. Excluding expats staying in their own homes or friends
and relatives visiting, tourists booking flight only deals still need somewhere
to stay. And if they book direct with a hotel, the hotel will receive a better
rate than it was getting from a tour operator.
Some will make the transition and thrive; others will cling on to the shrinking
package tour market, with its soulless animations and canteen like restaurants,
and eventually go down.
What cheap flights will certainly not destroy is tourism as a whole. Quite the
contrary. It is arrogant of the tour operators to reduce the fortunes of the
entire industry to their own. There is more to tourism than package holidays and
resort hotels. Who contributes more to the economy: the package tourist who
books an all-inclusive holiday of which the hotel and the airline only receive a
small proportion, or the British retiree, who buys a home and a car, spends six
months of the year in Cyprus, shops in a local supermarket, goes to local
restaurants, pays utility bills and invites friends and relatives to come and
stay?
The two simply don’t stand comparison. Tourism is evolving, and in a way that is
of benefit to the broader Cypriot economy, easing its over-dependence on a
single, volatile sector. Indeed, one of the biggest engines of growth over the
past decade has been the real estate and building industry – a direct result of
the soaring second home market in Cyprus.
If Cyprus can shift a proportion of its tourists into homeowners, it is ensuring
itself against the impact of factors like regional instability or health scares,
which frighten away the one-off visitors but are of no concern to the seasoned
resident.
Indeed, the figures speak for themselves. Last year, tourism arrivals fell, but
revenue was up. What’s more, while tourism has been stagnant, GDP growth has
been buoyant, some of that undoubtedly fuelled by expatriates’ contribution to
non-tourism sectors like retail and even business.
The outlook may be bleak for tour operators and some hotels, but for the broader
industry cheap flights can only be good news, making Cyprus more accessible in
an increasingly flexible economy.